LOLA works brilliantly to reduce the costs of lead sales for agencies.
By providing for controlled distribution and management of lead capture units across a agency of sites, agencies can quickly and effectively introduce lead sales activities, optimise publisher placements simply. Implementation of a single, dedicated specialist solution reduces the costs of operating myriad different solutions across the agency. Put simply, LOLA makes it easy for agencies to track and reward the right site for the lead produced.
By providing a library of ready-made capture templates, LOLA saves agencies money on the production and implementation of capture forms. If publishers have different capture slots available, LOLA has a template in the library for those slots. And if we don't have one you need, we'll make it.
In addition, the library of templates for flash capture units means publishers can quickly create IAB standard ad units to capture data through display inventory. But we go further, and provide a build service which ensures that publishers don't waste money testing and de-bugging each creative execution. We'll go one step further again if you like, and deliver a set of custom templates that integrate reporting with your preferred agency ad server.
The use of an established platform leads to reduced costs associated with billing and collection. LOLA's agency clients benefit from more accurate invoicing, which leads to quicker payment and collection, all reducing the costs associated with the financial administration of lead sales programs. Additional LOLA platform integration with agency reporting billing systems means that invoicing and reconciliation costs are further reduced.
For more information on all the LOLA functionality and how we can help reduce your costs, click here.