Reporting Services
LOLA works brilliantly for publishers by delivering the reporting functionality needed by publishers, whether they operate one or 1000 websites from their stable.
Features such as "source point mapping" enable publishers to simply create capture points on their network, and map those to the LOLA system, which saves time creating and testing new capture points, whilst removing the cost associated with creating and mapping dynamic capture units. Meantime, "lead status logging" means that publishers can not only "how many" leads they have captured, but see exactly where these leads are in the process, whether they are accepted, or pending "correction and completion", or dispatched, or received with advertiser acknowledgment.
Simply put, there's a big difference between capturing a lead, and knowing it can be invoiced, and LOLA provides complete transparency and control over the entire process. If a lead should be rejected, the reason is logged. By making all this information available in a report, publishers enjoy greater control, make fewer mistakes, increase their yields and lose less revenue, and generally increase their reputation through professional service operations.
For more information on LOLA's reporting services, click here.