Automated Data Integration Services
LOLA is a market leader in data integration, and works brilliantly for publishers by integrating with their customer databases, yield management software, display ad servers, and billing systems. LOLA goes further, and also provides prospect messaging services, call centre software integrations, and advertiser feedback reporting systems.
In short, publishers using LOLA enjoy having a dedicated and professional "back office function" which delivers time efficiency, cost savings, revenue and reputational increases, whilst delivering relevant messaging to prospects, advertiser technologies and publisher management technologies.
All this data integration combines to deliver a "joined up" solution to publishers. This in turn reduces costs associated with system discrepancies, resultant lost revenues and disputes, and real time data for all eliminates those nasty "after the fact" surprises. Integrations enhance automation and optimisation, which translates into increased yields.
Furthermore, the controlled delivery of relevant information to support platforms improves publishers' client relationships. Simply put, LOLA publishers find it easier to manage their lead sales, and makes buying from them easier for advertisers.
For more information on LOLA's data integration services, click here.