News
London - January 2012
During January 2012, we were delighted to go live with our new client OMD Chicago, who manage many of the Intel "IT Center" demand generation and membership acquisition programs, in association with publishers such as CBS interactive. We're also delighted to have launched the first campaign for digital agency XYone and the first for On Direct Business Services, whilst we welcome back the British Heart Foundation with their "HopeTank" campaign. On a technical level, our international campaign rollout continues to expand, with programs running in Australia, Germany, France and Italy as well as the USA. Global functionality enhancements such as currency reporting and GMT offset options for each campaign setting have increased the efficiency of the system while providing the option or centralised localised time stamps at a campaign level. And finally, we wished our client and friend Marina Neophytou farewell as she left Annalect in search of new adventures.
London - December 2011
Well, December's news should start by wishing a very Happy New Year to you. And what a December it was! There was no sign of the usual "silly season" starting early in 2011, as we found new and existing clients pushing right through to the very last days of the year.
On a campaign level, the Cadbury SpotsVsStripes campaign went live, whilst on a contract level we completed a service level upgrade with ValueClick Media for the UK and with Annalect (a division of Omnicom) to launch programs in the USA. The USA campaign launch is scheduled for mid-January. A new advertiser contract was received from Backup Direct whilst a new publisher contract was received from Retail Knowledge, and a new agency contract was received from XYone Limited. We are delighted to be servicing the lead capture, data cleaning, data quality, lead management software requirements of all these clients, whether existing and extending or entirely new.
The pipeline for January looks very healthy too, with new campaigns breaking for BHF (Hope Tank), Arthritis UK, and Boots Opticians. Don't forget to register here to receive our news more directly, follow us on Twitter and like us on Facebook!
London - November 2011
We are excited to announce the completion of contract renewals with Omnicom Media Group's specialist and dedicated new Annalect Group, the new name for the Access UK business in London. And, we hope to increase both the depth and scope of our lead management software contract with Omnicom before the end of the year.
Meanwhile, LOLA delivered some urgent data cleaning services to ensure data quality for ValueClick Media, validating records from Italy, Switzerland, Germany and France.
On a more technical level, we launched a new "group submission" methodology that will allow co-registration suppliers to enjoy the premium lead quality assurance of LOLA, while still delivering real-time leads to their clients.
We also started to showcase our advanced data capture forms and online registration software, which some of you may like to try for yourself by entering your details here. If you do, you will also be able to experience some of our trigger messaging services, which enables double opt-in, self-correction and completion, and display advertising retargeting.
We hope you are enjoying a splendid December, wish you every joy and happiness for the Festive Season, thank you for your support and custom in 2011 and look forward to delivering you more lead generation services in 2012.
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London - October 2011
October has seen the launch of the Renault brochure request and test drive request program, together with the official launch of the Affiliate Window Lead Generation service, which is of course proudly "powered by LolaGrove". Whilst not yet launched, LolaGrove has also been selected and contracted to operate the brochure and test drive business for Mini. Technologically, we completed the first integration with search engine bid management platforms, enabling the synchronisation of Marin software with Lola's quality assurance. This means that clients of Marin can now set up "bid optimised" campaigns, marrying the power of the Marin algorithms with the LOLA verification accuracy, potentially improving the efficiency of all lead purchasing by a conservatively estimated 15-30% across PPC search activities. For more information, please submit an enquiry here.
London - September 2011
New client launches this month include the launch of a "white paper and webinar" led demand generation program for Intel, and we are flattered to be servicing such a major global technology company. To juxtapose, this month's news focuses on a small technical enhancement, to best exemplify how the team behind LOLA never cease to improve the service offerings. The launch of "dynamic output" and "dynamic delivery" marks one of those events that can easily go un-recognised and unreported. Yet these iterative enhancements to the functionality set are responsible for ever-increased customer efficiency and lead effectiveness.
For example, when a LOLA client wants leads from Supplier XYZ to be relabelled as Supplier ABC before they are dispatched, in order to better match an internal supplier naming convention, this now happens dynamically, and when a LOLA client wants leads from location A to be delivered to destination X, but leads from location B to be delivered to destination Y and leads from location C to be delivered to destination Z, this all now happens dynamically too.
The upshot is an increased lead performance, and conversion uplift, because these minor data manipulations are often the cause of delays to campaign launch, or lead decay, as other systems work manually to configure for what LOLA can do dynamically. A two day job for some just became another 2 minute job for LOLA.
For more information on any of these initiatives, or to subscribe to our newsletters, click here
London - August 2011
Within three months of signing contracts for LolaGrove, the Lead Generation team at Digital Window launched their first campaign utilising the LolaGrove platform to ensure lead quality. Meantime, on behalf of new client CarphoneWarehouse, preliminary integration of the LolaGrove "in-banner" capture format with the WPP trading platform Xaxis was completed. This enables Xaxis to optimise display advertising campaigns towards the capture of data, improving display campaign efficiency. The initiatives continued with the launch of "mobile optimised" LolaGrove capture formats. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - July 2011
Access UK, part of the Omnicom Group of advertising agencies, launches campaigns for Dyson Airblade, British Heart Foundation, Clinique and LabSeries on the LolaGrove.3.0 platform, selecting the deployment of the specialist capture forms hosted by LOLA, enjoying the additional design services provided by the LolaGrove team. British Heart Foundation also took advantage of the LolaGrove 3.0 data messaging services. The Anti-Fraud 1.0 (beta) service, identified problematic data on 2 seperate campaigns during July, which resulted in the LolaGrove 3.0 system declining data which otherwise would have been purchased by advertisers. On both occasions, there was no dispute from the suppliers involved, who accepted the findings. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - June 2011
Starcom Mediavest, part of the Publicis Group of advertising agencies, launches internet lead purchasing campaigns for Revlon and TUI, selecting the LolaGrove 3.0 platform to ensure the highest quality of lead data. For both clients, the SMG team recommeded to their clients the deployment specialist capture forms hosted by LOLA, taking advantage of the LolaGrove Anti-Fraud 1.0 services available through this option during Alpha testing. Anti-Fraud 1.0 has been introduced in response to increased reports of data fraud in the US markets. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - May 2011
Lolagrove agrees terms with Digital Window for the provision of the LolaGrove 3.0 platform and lead verification services to the Affiliate Window affiliate network. Integration works have been completed to ensure that Digital Window affiliates and merchants will continue to use the Darwin affiliate platform, while LolaGrove handles data processing and quality assurance requirements for all Digital Window lead campaigns. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - April 2011
The new "self-service" LolaGrove 3.0 lead trading platform is launched, enabling advertisers and lead buyers to create supplier accounts and lead campaigns, issue data submission instructions and creative capture units to suppliers, optimize pricing and delivery across all suppliers, produce comprehensive campaign reports, and set up delivery instructions, all from a clean and simple graphical interface. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - March 2011
LolaGrove selected for GM lead management role by i-Prospect, part of the Aegis group of advertising agencies and platforms the first Vauxhall test drive campaign of 2011. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - February 2011
LolaGrove selected for Hyundai lead management role by MPG, part of the Havas group of advertising agencies and platforms the first Hyundai brochure request and test drive campaign of 2011. For more information on any of these initiatives, or to subscribe to our newsletters, click here.
London - January 2011
LolaGrove selected for Citroen Vans lead management role by Access UK, part of the Omnicom group of advertising agencies, and prepared to platform the launch of Citroen Van brochure request and test drives to launch in February 2011. For more information on any of these initiatives, or to subscribe to our newsletters, click here