Correction and Completion Services
If you have heard the debate about automated validation and automated verification being "the only way" to provide world class lead verification, you should see the improved lead quality and publisher reputation to be gained by correcting and completing lead data. On average, LOLA networks enjoy revenue improvements of 10% when applying the LOLA correction and completion solution to their lead data.
Put simply, LOLA does all the automated work of other systems (and more) but then goes further, and enables networks to increase revenues by turning leads destined for non-payment and deletion into hard billable currency.
So, by correcting address information to exactly match post office address data, by completing incomplete address information, and enabling re-verification of information by networks and their prospects, LOLA provides performance- enhancement.
The benefit to networks using LOLA is that they can turn "dud" leads into money, using a compliant platform which records every change and amendment made to provide a complete audit of all lead correction and completion efforts. For more information on LOLA's comprehensive correction and completion services, click here.