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There are many traffic sources for online data capture and with each source advertisers will find varying degrees of lead quality. Frequency of false or invalid data will be higher on some traffic sources than others, and for this reason, lead buyers may be mistakenly optimising their advertising spend towards sources which are generating a large volume of dud leads. By cleansing data in real-time and providing consolidated reports, an advanced lead management software can give lead buyers a clear view of which sources are producing valid, high quality leads and allow campaign spend to be allocated accordingly.

It is demoralising for call center staff to waste time calling invalid phone numbers. Unfortunately, marketers running online lead generation campaigns will often pay for leads that have entered telephone number data accidentally or purposefully incorrect. If the marketing department sends this data to their call center staff, their company will throw good money after bad by having the staff ring leads that cannot be reached. Telephone number validation provides a fantastic solution as it gives a real-time validity check while phone number verification can be performed on both mobile or landline numbers to ensure that a telephone number is both genuine and live. This can be achieved before leads are even paid for, let alone before spending time and money contacting the prospect.

Lead buyers generating leads will inevitably have to deal with spam, time-wasters, bogus, incomplete and/or incorrect data. Validation on the form would be a consideration to stop potential nonsense entries coming into the database, but is merely a quick fix as it still allows pesky time-wasters to game the system and enter fraudulent but “genuine” data. An advanced lead management system, like Lolagrove, can help lead buyers to reject these dud prospects in real-time which will reduce CRM and database costs whilst increasing return on investment. After all, it’s best practice to only market to your valid prospects.

When purchasing leads, it’s important to ensure quality, it’s important to ensure that lead data is accurate and correct. A valid prospect may be wrongly rejected for failing automated validation or verification checks, due to a simple typo, misspelling or incomplete details. Buyers who purchase high value leads would particularly benefit from a correction and completion service that allows manual correction and completion of lead data. By correcting and completing prospect’s details, advertisers may gain an additional sale, whilst publishers will appreciate increased yield. Overall, lead correction and completion services deliver increased campaign effectiveness.

A data cleansing software, like Lolagrove, can automate the validation and verification of leads, so data can be cleaned in real-time. Rejection of invalid leads saves time and reduces cost for the lead buyer. Rather than manually weeding out invalid or fraudulent leads, our auto-rejection algorithms are constantly developed so an advertiser does not have to even see dud leads, nor pay for any lead that does not meet their specification.

Buyers of leads will appreciate the increase in campaign performance which comes from rejecting dud data and consolidating reports, but will also benefit from saving time too. When using an effective lead management system like Lolagrove, any lead buyer can omit manual tasks, such as pulling reports from multiple systems manually and contacting dud prospects. In addition, data capture form templates and libraries accelerate campaign setup whilst Lolagrove’s market leading integration delivers time efficiency and reduces data discrepancies.

Any advertiser focused upon increasing data quality should consider sending qualified leads an instant personalised welcome email message in addition to lead validation and verification services. A welcome email
not only initiates contact between the advertiser and prospect, but can also provide statistics on open rates and clickthrough rates. Email response reporting information can also be recorded in the LolaGrove lead management system. Read more about data messaging services.

Buyers of leads can increase data quality by integrating an email platform that will send registrants a personalised opt-in email message in real-time. The LolaGrove lead management system has email verification that will instantly flag or reject an email address if it is temporary, fake, dead or invalid, but Lolagrove can go further and handle the dispatch of an automated message to each verified email address. Where data quality management is vital, requiring respondents to re-confirm their interest in the proposition before an Advertiser pays for the leads will increase the lead quality and reduce the costs of buying leads from half-hearted prospects.

If you are an advertiser, agency, publisher or network and you have an existing prospect database which contains unverified information, it is important to ensure lead quality to reduce costs and save time marketing to invalid leads.

A lead management platform can automatically reject dud data and check registrant data against existing third party verification services to ensure data accuracy. In addition, manual correction and completion of previously incomplete leads can ensure high value leads are not mistakenly scrubbed and data sets are corrected. Discover all the features of a sophisticated lead trading platform here.

Advertisers rely on quality leads on a timely basis to produce sales and revenue, but this revenue is often delayed due to the slow turnaround of campaigns by intermediary service providers. A lead capture platform which makes use of data capture templates reduces advertisers’ costs, by enabling advertisers to accelerate the speed of campaign set-up.

In-house staff can do what they do best, while data capture form suppliers perform testing and de-bugging to ensure that capture forms deliver maximum possible usability. Additionally, data capture templates means reduced costs to advertisers, who don’t have to pay for capture forms to be designed from scratch. Capture templates save time and money.